Agency: Tribal DDB
Tribal DDB asked us to use our TV expertise to turn a great advertising idea for Tom Tom into the first ever improv theatre on wheels. So we created a real-time YouTube improv series called The Tom Tom Comedy Car. Working with comedians from the Comedy Store London, we kitted out two cars with the latest camera technology and encouraged fans to tweet awkward scenarios and uncomfortable destinations. Our comedians then acted these tweets out real-time in their car.