For the big social campagne ‘Play like Pelé’ we produced a series with really cool content. A Hero film, and a bunch of ‘how to’ videos in wich we challenged the online community to show their football moves and skills. Price at stake? A meet and greet with the master himself…Pelé! All video’s where specifically produced in 16:9, 9:16 and 1:1 ratio, so no simple cutdowns here!