Agency: Tribal DDB
Heineken is a major sponsor of the UEFA Champions League. For the new season, they wanted to make watching this premier football event even more enjoyable for its fans. So together with Tribal DDB we created and produced Share the Sofa, a real-time twitter event featuring some of the biggest legends in Champions League history. Ruud van Nistelrooy. Fernando Morientes. Clarence Seedorf. Ruud Gullit. We flew to their homes, set up pop-up newsrooms and invited football fans from around the world to interact with our champions during the match. Cameramen, journalists and social media specialists were all on hand as part of our newsroom team. During the game we tweeted live, created Vine videos and even captured humorously unscripted moments, all the while enhancing the Champion’s League experience for tens of thousands of fans around the globe.